WHY IS IT IMPORTANT?
Acquiring a completely new customer can be 4-5x more expensive for your business than retaining a current customer or re-acquiring a past customer. The most efficient businesses maximize the marketing efforts towards people who have already spent money with them in the past and had a positive experience.
Before investing in “new” eyeballs, we ensure that you are fully utilizing the customers you already have immediate access to.
Emails to your database can be utilized for a variety of purposes: reconnecting with past customers about new offerings, cross-selling current customers on different products or services, soliciting reviews & more. We design appealing email messages and mine your database for customers most likely to re-engage.
Looking for a way to drum up some immediate business? Sending a mailer to your database about a sales promotion or new offering can create some immediate traffic for your business. We can design co-op approved mail pieces and curate a list of in-market customers to receive them.
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